Story Mapping Process

The powerful visualisation technique of story mapping facilitates the discussions during workshops and the dissemination process through graphic visualisations. In this way project partners, associated partners and external stakeholders can easily follow the advancement toward the Action Plan and the general audience can access the project results intuitively. The story map builds from the context map showing the trends and their impacts on mobility and the opportunity map cataloguing solutions, to the vision and finally the action plan.

Four workshops validate, expand and enrich the work done in the project. Each workshop produces a graphic visualisation synthesizing its outcomes.

Have a look at the results of the storymapping workshops so far organized

Go to MAMCA Methodology →

Storymapping process

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